6:22 TV
"Look a Little Deeper"

DeMolay International, an organization for teenage boys, needed a video to be played for Masonic leaders from across the country to ask for support and to give suggestions on how to become involved with DeMolay chapters near them.

The primary challenge was that Masonic leaders are primarily men in their 60s and 70s who don't really think they have anything in common with teenage DeMolay boys. This video was designed to help them realize that there is common ground and that they are very needed as volunteers and mentors. I didn't like the voiceover at all, but it was free and on a tight deadline with absolutely no budget. The client was very proud of the final result and sold a modified version as a PR video.