This logo was created for a brochure created for Goodson Collision centers. When the Collision Center manager called me and said he wanted a brochure for the collision center, I initially cringed. But then I came up with the concept of the Collision Center as "Reconstructive Surgery for Your Car." The brochure was created with a tongue-in-cheek medical theme complete with x-rays of vehicles. Naturally, the logo needed a medical treatment as well. The Collision Center manager loved the concept and loved it even more when their business increased dramatically.