When the Collision Center manager called me and said he wanted a brochure for the collision center, I initially cringed. Collision repair isn't exactly the most creative or interesting subject in the world. But then I came up with the concept of the Collision Center as "Reconstructive Surgery for Your Car."

The brochure was created with a tongue-in-cheek medical theme complete with x-rays of vehicles. The Collision Center manager loved the concept and loved it even more when their business increased dramatically.