After successfully branding Germania Insurance, the largest and one of the oldest Farm Mutual insurance companies in Texas, as "The Insurance Texans Trust," it was important to maintain the brand message while transitioning the company's advertising to a more updated look.

This is one of a series of ads that continued the use of "The Insurance Texans Trust" but added a color scheme using Germania's corporate colors and images of families spending time together. The "Family Series" maintained use of some elements that give a somewhat rural Texas feel, such as the typeface in the "Texans Trust" logo and the subtle use of stars. This particular ad ran in the Texas Parks and Wildlife annual regulations magazine that everyone with a fishing or hunting license receives.