When Germania Insurance, the largest and one of the oldest Farm Mutual insurance companies in Texas, introduced a new Identity Recovery Coverage product, they needed a brochure for agents to sell the new product.

Identity theft is the fastest growing kind of theft in America and can be potentially devistating to those who have had their identities stolen. That led to my decision to use very striking - almost warning - colors in the design and also led to a departure from the use of elements that typically unify the front covers of Germania's brochures. The imagery, however, needed to convey security and trust and so what you see are images of families who obviously sleep well at night knowing that they are protected by Germania's new coverage.