Goodson Honda North wanted a map brochure to give to customers as they drove onto the lot. The idea was to let the customer look around with no pressure from a salesman until they were ready to test drive.

This brochure is a road map of the dealership with areas for the customer to make notes on vehicles they are interested in. It was designed to convey the premium image that Goodson is striving for as the world's largest Honda dealership. Response to this map brochure at the dealership has been extremely positive with both customers and management.