To distribute advertising materials to agents across Texas, Germania Insurance relied on printed ad slicks and replicated CDs, which was problematic for several reasons. CD replication is a slow process and expensive because of production of the discs and then the cost to mail them. CDs would also become outdated very quickly if the company changed its advertising or a slight detail within the ad - the entire process would have to begin again. Then there was the problem of agents keeping up with their discs, which they seldom did.

So I did a feasability study to see if it was possible to move all of Germania's advertising online. I found that it was not only possible, but that it would save the company thousands of dollars a year.

I designed Germania AdSource to be as user-friendly and intuitive as possible. The idea was that agents have a busy day already and that they don't need to spend their time hunting around a web site just to find the ad resource they need. The site is designed in such a way that they can easily find what they are looking for in three clicks. Get in, get it and get out...

The color scheme was designed to be very neutral and understated so that it didn't fight the color of the content, which ranged from black and white lineart to full color ads and images. Content is colorful - navigation is not.

In addition to just newspaper and magazine ads, we consolidated all advertising resource material onto the site, including logos, corporate fonts, graphic standards, signs, billboards and links to order brochures and ad specialty items.

Germania AdSource was a hit immediately and was like nothing Germania had ever had before.