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See the entire Annual Report
I had a lot of fun working on Germania's 2006 Annual Report. The
company was beginning a transition to a more modern look, but still
wanted to maintain some of it's traditional rural Texas feel.
San Antonio freelance writer Julia
Rosenfeld wrote the copy and
I did art direction and layout. I wanted to use large, striking images
and lots of open white space as a departure from the company's use
of small, boxy photos in previous annual reports. Designing the report
in-house meant I was also able to print the entire report on a permium
glossy stock that really gave a feeling of quality to the whole piece
- for only $42 more than it cost to print the book the year before.
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